American Rhythm Center

What we did

Bold plans were afoot in an ambitious plan to renovate multiple spaces in the historic Fine Arts Building in Chicago. Spearheaded by the Chicago Human Rhythm Project, the American Rhythm Center (ARC) would be the home of twelve dance companies who would benefit from the opportunity to schedule classes with shared overhead.

GPG created a new brand and visual identity for ARC to capture some of the energy this new initiative was embodying. This brand was wrapped around a strategic campaign plan to raise funds to underwrite the renovations to multiple sprung maple floors where dancers leap and land on today.